On Monday 13th June, 2016 the salons creative 6-month journey came to a dramatic finale at the O2 Intercontinental Hotel, London. Blushes Hairdressing Gloucester will now take their new title onwards and upwards into an exciting year ahead.

Over 1500 of the hairdressing industries most acclaimed and famous figures filled the dazzling venue with immense applause as Blushes Hairdressing Gloucester rushed to the stage to collect their iconic award. TV & Radio Presenter Nick Grimshaw and Steve Rowbottom from Westrow handed the team their award during a moment they will never forget.

“When Blushes Hairdressing Gloucester was called out i was ecstatic. It’s such a massive achievement for the girls individually. Our consistent success in the L’Oréal Colour Trophy Awards as a salon group is something i am very proud of. It demonstrates the skill and ability of our team at Blushes” announces Dominic Blake – Director for Blushes Hairdressing Gloucester

The team from Blushes Hairdressing Gloucester created a fashion focused model look that took the judging panel by storm and ensured them a prominent place amongst the 36 grand finalists from across the UK.

The journey for Blushes Hairdressing Gloucester began back in January when, filled with hope and determination they entered their photographic image in to the first round of this iconic competition. Their stunning model look stood out amongst over 1000 entries and secured them a place in the second round – the Live Regional finals held in nine locations across the UK. Competing against 35 other teams in the South West region, the team once again impressed the judges with their hairdressing skills and won one of only 4 places at the Grand Final.

During the intense grand final competition day held at the L’Oréal International Academy tension built as an elite panel of highly successful, world renowned hairdressers were brought in to ensure each model infused the three elements of a precision cut, flawless looking colour and catwalk inspired styling. The judges, leaders in the industry, included: Issie Churcher from HOB, Steve Rowbottom from Westrow, Paul Dennison from Ken Picton, Errol Douglas MBE, Richard Ward and Adam Reed from Percy & Reed who were given the task of selecting the winner from the final 36 finalists.

After the tough judging process each perfectly styled model and nervous team were taken over to the O2 Intercontinental Hotel, London where Blushes Hairdressing Gloucester was about to experience the most memorable moment in their career.

The 2016 L’Oréal Colour Trophy Grand Final took place at the O2 Intercontinental Hotel, London where the glamorous event was brought to a tremendous close as Blushes Hairdressing Gloucester was announced winners of the South West region and presented their award by judge Adam Reed of Percy & Reed. The team didn’t stay in their seat long before their names were called out again having narrowly missed out on the top spot to win 3rd place overall in the 2016 L’Oréal Colour Trophy. Considering that nearly 1000 hairdressers from across the UK entered these awards, the achievement of the salon is incredible.

The esteemed judging panel each agreed that Blushes Hairdressing Gloucester had perfectly met the brief, the model look was a fantastic example of beautifully executed colour and demonstrated a clear understanding of the latest trends.

Photo credits (left to right): Steve Rowbottom from Westrow (Judge) Emily Green (Team leader/Stylist) Melanie Pilkington (Colourist), Katie Hadley (Make up artist), Ellie Mitchell (Model) Nick Grimshaw (Host)