The story behind our solihull hair salon interiors
If you haven’t visited our Solihull hair salon yet, or you’ve not visited since we’ve had our refit - then we’re here to tell you all about it!
Sitting conveniently at Shelly Farm in Monkspath, Blushes Solihull offers a contemporary and modern retreat - without having to venture into the city centre of Solihull.
The interior refit has been led by Aurelie Brelivet, with a vision to bring to life the identity of the brand in the space. Blushes have adopted the salon from previous owner Richard Wallace, whose history in the area spans many years - within that they aim to uphold the legacy having retained many of the in-house styling team amongst new members.
The salon redesign represents - in true Blushes Collective style - a marriage between the team’s functional needs, alongside creating a space that elevates the experience for clients.
In addition to relaunching with a new look, Blushes have launched a new revolutionary working concept called “Co-working”, for hairstylists to enjoy freedom and a better work/life balance, more creative opportunity and bridging the gap between being employed and self-employed, a concept reflective of modern times and modern ways of working.
We spoke to Aurelie about her vision for the space, so let’s get into the details!
Tell us about your plans for Solihull, what is the style that you're aiming for?
I wanted Solihull to be more urban in comparison to the hair salon in Tetbury as it was more appropriate to the architecture of the space and its surroundings.
What elements were really important for you to focus on for the design?
The reception was the main challenge!
Originally this area was reduced to an imposing desk being positioned immediately as you walk in which I found very intrusive and reducing any space for the customer to “land” and relax in the salon before to being looked after. The large display units either side were also very overwhelming.
To me, going to a hair salon means taking time for myself. It’s a really important moment were I take a break to be looked after. So I like the idea of walking into a sanctuary place where I can feel confortable to relax as soon as I step in.
To achieve this feeling i have moved the reception desk to the side and created a comfortable waiting area which is enlarging the whole space to welcome the clientele.
How do you see the design benefitting both the stylists and the clientele?
Blushes is not a conventional hair salon, the hair stylists are self employed for most of them so the idea was to try to divide the areas smoothly to give more space and privacy which i think is also beneficial to the customers as it also gives them more intimacy.
What were the motives behind the choices of colours and tones?
The idea was to try to keep a certain visual brand identity between the salons by reusing a similar colour palette that we used in Tetbury.
Is there anything else you'd like to tell us about the Solihull redesign?
The salon was really dark and rigid with all the brown elements and paddings, I really wanted the space to be warmer, welcoming and soft.
To achieve this, I have decided to reuse this soft plaster pink color and turn the various openings to swing from one space to the other into arches to accentuate the softness of the space.
New to Blushes Solihull? We’re welcoming new clients to some of our selected stylists. Follow the link below to book a complimentary Hair ID consultation now!
